Coco coir specialist, Botanicoir, has appointed Sander Steinmann as its new head of global sales to grow new market opportunities and operations, as the demand for sustainable, high-quality coco coir increases.
Sander’s role is to ensure that a growing number of customers benefit from high quality, consistent buffered coco coir and excellent customer service all over the world.
Sander has extensive experience in growing media solutions, having worked at the Legro Group for the last four years, managing sales in Asia the Middle East, and Africa. His new focus at Botanicoir will be on growth and market development and looking after the existing Botanicoir customer base.
“We are delighted to welcome Sander to our team. We’ve worked with him for years through our partnership with the Legro Group and he has joined us at a pivotal time in our company’s journey, where we are excited about the growing demand for high-quality coir,” says Botanicoir managing director, Kalum Balasuriya.
Commenting on his appointment, Sander maintains that there is an exciting future ahead for the business. “Botanicoir is a pioneering family-based company, with incredible dedication to quality, its loyal customers, and its people, and I am delighted to play a part in its progress.
“The business is ready for the next step in terms of growth and development, and it has a fantastic foundation in its team to forge ahead.
“I’m enthusiastic about the team at Botanicoir because they’re inspiring and they all believe in what they are doing,” adds Sander.
